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Cultural Tourism remains the only book to bridge the ap between cultural tourism and cultural and heritage management The first edition illustrated how heritage and tourism oals can be integrated in a management and marketing framework to produce sustainable cultural tourism The current edition takes this further to base the discussion of cultural tourism in the theory and practice of cultural and heritage management CM and CHM under the understanding that for tourism to thrive A Balanced Approach To balanced approach to resource base it uses must be main.
Hilary du Cros ´ 0 SummaryThroughout drawn from cultural attractions In Developing Countries Such As Southeast Asia China South Africa developing countries such as Southeast Asia China South Africa the Pacific as well as from the developed world particularly the United States Britain Japan Singapore Australia and Canada Written by experts in both tourism and cultural heritage management this book will
#enable professionals and #professionals and to ain a better understanding of their own and each other's roles in achieving sustainable cultural tourism It provides a blueprint for producing top uality long term cultural tourism produc. .
Tained An 'umbrella approach' to cultural tourism represents a uniue feature of the book proposing solutions to achieve an optimal outcome for all sectorsReflecting the many important developments in the field this new edition has been completely revised and updated in the following ways New sections on tangible and this new edition has been completely revised and in the following ways New sections on tangible and intangible heritage and world heritage sites Expanded material on
cultural tourism product development the cultural tourism market and consumer behaviour planning and delivery oftourism product development the cultural tourism market and consumer behaviour planning and delivery of experiences New case studies.