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( Free ) The Conuest of Cool Business Culture Counterculture and the Rise of Hip Consumerism ✓ Thomas Frank – eBook & Kindle ePUB

The Conuest of Cool Business Culture Counterculture and the Rise of Hip Consumerism

REVIEW ä PDF, eBook or Kindle ePUB Ô Thomas Frank

This book was written in the 1990s by a Gen Xer for Gen Xers a marketing demographic who were in their prime and had an ax to grind with the always upwardly mobile yet oh so idealistic boomers It plays to all the chords of cynicism Gen Xers felt towards boomers in the 1990s Preaching antimaterialist anticonsumer values while sucking up all the wealth while the younger cohorts got to experience the vicissitudes of downward mobility It has pitch perfect Gen X sensibility It is a "serious book it covers the advertising industries hunt for the hip demographic "book it covers the advertising industries hunt for the hip demographic sell to even if the hipsters pay lip service to idealism Hence the ise of anti advertising advertising A good book that while true about this aspect o This is a are book where I had
"A Hard Time Deciding Between "
hard time deciding between academic and popular history categories Are the two mutually exclusive Maybe not in THIS CASE I LET THE PUBLISHER DECIDE FOR ME case I let the publisher decide for me University of Chicago Press is undeniably an academic publisher The author is probably best known as the editor of The Baffler which is described on the back of the book as a cultural criticism journal His other accomplishments do seem confined to the area of journalism and commentary of current events but nevertheless this is a well esearched work of history as well as an unusually entertaining Liar, Liar readFrank s thesis with this book is fairly simple that the so called counter culture of the sixties far from being co opted by consumer culture was in fact intrinsically linked to it from the outset The values which this sub culture espoused were in fact anticipated within advertising culture by at least a decade and they meshed perfectly with the message of liberation through personal choiceat. While the youth counterculture emains the most evocative and best emembered symbol of the cultural ferment of the 1960s the evolution that shook American business during those boom years has gone largely unremarked In this fascinating and evealing study Thomas Frank shows how the youthful evolutionaries were joined and even anticipated by such unlikely allies as the advertising industry and the men's clothing businessThomas Frank is perhaps the most provocative young cultural critic of the moment Gerald Marzorati New York Times Her than mass action which advertisers used when targeting
"Youth Frank Observes That Fantasies "
Frank observes that fantasies ebellion liberation and outright evolution against the stultifying demands of mass society are commonplace within the mass cultural products of the United States even up to the time of his writing 1997 and this he says comes from an attitude that started on Madison Avenue long before it eached Haight Ashbury Frank traces the development of this attitude in literary sources and memoirs of advertising it eached Haight Ashbury Frank traces the development of this attitude in literary sources and memoirs of advertising who strove from the late 1950s onward to be the hippest folks around and who challenged management theories that encouraged conformity for the simple eason that conformity didn t sell By the time of the summer of love it was easy for advertisers to market to young people as with the Uncola campaign of 7Up because these people had grown up speaking the same language as the advertisers themselvesFrank s use of sources does at times leave one wondering what might be left out of the picture did older conformist styles live longer in ads for laundry detergent say than for cars and soda pop But the argument presented is fascinating and worth considering for anyone interested in the cultural history of the United States Five Key Points1 Management and business capitalism in the 1960s underwent a counterculture evolution just as dramatic as that found in the streets Postwar American capitalism was hardly the unchanging and soulless machine imagined by countercultural leaders it was as dynamic a force in its own way as the evolutionary youth "Movements Of The Period "of the period dramatic transformations 62 Book examines co option of counterculture by business seeking to go beyond traditio. Ook ReviewAn indispensable survival guide for any modern consumer Publishers Weekly starred eviewFrank makes an ironclad case not only that the advertising industry cunningly turned the countercultural hetoric of evolution into a allying cry to buy stuff but that the process itself actually predated any actual counterculture to exploit Geoff Pevere Toronto Globe and Mail The Conuest of Cool helps us understand why throughout the last third of the twentieth century Americans have increasingly confused gentility with conformity iron. Nal vilification of it This book is an analysis of the forces and logic that make ebel youth cultures so attractive to corporate decision makers 73 A adical section of American businessmen saw the counterculture as a kindred spirit in their own attempts to evitalise society Many in American business imagined the counterculture not as an enemy to be undermined or a threat to consumer culture but as a hopeful sign a symbolic ally in their struggles against the mountains of dead weight procedure and hierarchy 94 The capillaries of countercultural thought in business stretch into the 1950s with a turn against hierarchy and towards creativity gradually becoming popular Even in the most complacent management literature of the fifties one finds harbingers of dissent and upheaval 215 Consumerism was able to emain such a powerful part of American society through its ability to allow individuals to show dissent including dissent towards consumerism No longer would Americans individuals to show dissent including dissent towards consumerism No longer would Americans to fit in or impress the Joneses but to demonstrate that they were wise to the game to express their evulsion with the artifice and conformity of consumerism Matthew Weiner owes Thomas Frank some serious oyalties or if you haven t watched all 8 seasons of Mad Men and want the Cliff s Notes just ead this book Excellent account of how capitalism commodified the counter culture and helped make ebellion an individualist market based activity It S A Little s a little exhaustive which is probably helpful for those who want all the nuances but for someone who doesn t need every detail it can come edundant in the middle but it s excellent and an extremely important document of the socialization of the American social appetite. Y with protest and an extended middle finger with a populist manifesto His voice is an exciting addition to the soporific public discourse of the late twentieth century T J Jackson Lears In These TimesAn invaluable argument for anyone who has ever scoffed at hand me down counterculture from the '60s A spirited and exhaustive analysis of the era's advertising Brad Wieners Wired MagazineTom Frank is not only old fashioned he's anti fashion with a place in his heart for that ultimate social faux pas leftist politics Roger Trilling Details.